Our history

Belonging to the ICON Health & Fitness Group, World Leader in the Home Fitness market, NordicTrack ® has over 25 years of experience perfecting products to bring you the best.

From the first ski simulator to the best treadmills or ellipticals, NordicTrack ® has designed quality devices that help you achieve your goals. A quarter of a century earlier, the first product to emerge revolutionized the fitness industry: a cross-country ski simulator; a machine designed to give you the sensations and benefits of cross-country ski training.

In the 90s, we expanded our know-how to other fitness equipment such as treadmills, weight machines, exercise bikes, elliptical trainers, accessories and textiles. For each of them, we focused on the same key elements that made our “skier” an international success: a mix of innovation, adaptation and search for results.

At NordicTrack ® , we guarantee you the latest technologies to help you achieve your goals. Through interactive iFit ® technology, Reflex or Adjustable cushioning, motorized ramps...we do everything we can to ensure you succeed. With advanced features and an elegant, quality design, choose the best in fitness with NordicTrack ® !

The mission of NordicTrack ® is to be the Leader in fitness! To achieve this goal, we invest over US$15 million in research and development each year - far more than any other fitness company in the world! What makes our products unique? Our innovation and technologies. All this is the result of more than 25 years of experience in listening to consumers and developing products.

Our products come to life from a simple concept or idea from our American design team. From a simple diagram we create samples which will then be developed in partnership with professionals such as personal trainers such as Jillian Michaels, famous American Coach. The last phase incorporates tests in real situations to validate that the products are ergonomic and biomechanical but also intuitive, comfortable and safe to provide you with the results you expect.

We then continued to refine and perfect our products to ensure that we are always at the forefront of innovation, enabling NordicTrack ® to establish its leading role in innovation in the Fitness market.

Respect the environment

With NordicTrack, you will do good for your body and commit to preserving the environment.

Since May 2011, NordicTrack has embarked on an ambitious program to reduce and offset CO2 emissions generated by the manufacturing, marketing, use and recycling of the brand's devices.

Concretely, the NordicTrack Research and Development department strives to develop products and production methods that emit less and less CO2 in order to limit their impact on the climate. But since it is impossible to reduce these CO2 emissions to zero, NordicTrack goes further by erasing its trace by fully offsetting its CO2 emissions with Love the World. In one year, there are 13,000 tonnes eq. CO2 which have been destroyed thanks to NordicTrack.

research

NordicTrack®'s mission is to be the Leader in Fitness!

To achieve this goal, we invest more than US$15 million each year in research and development, far more than any other fitness company in the world! What makes our products unique? Our innovation and technologies. All this is the result of more than 25 years of experience in listening to consumers and developing products.

Our products come to life from a simple concept or idea from our American design team. From a simple diagram we create samples which will then be developed in partnership with professionals such as personal trainers such as Jillian Michaels, famous American Coach.

The last phase incorporates tests in real situations to validate that the products are ergonomic and biomechanical but also intuitive, comfortable and safe to provide you with the results you expect. We then continued to refine and perfect our products to ensure that we are always at the forefront of innovation, allowing NordicTrack® to establish its role as a leader in innovation in the Fitness market.

Tests, tests... and more tests

To ensure that the best of technology brings you the greatest satisfaction and for a long time, here are the tests that we perform on future companions of your form.

Some examples of innovations

NordicTrack has always innovated by integrating new tools and functionalities into its devices:

  • Space Saver system for easy storage,
  • Exclusive cushioning systems
  • Inclinations up to 40%
  • Possible variations of up to -6%
  • All these innovations are enhanced by iFIT technology which offers you tailor-made coaching available through iFIT SD compatibility, iFIT compatibility and integrated iFIT to benefit from a new generation of programs

Technological innovations serving everyone that you will find on a complete range of treadmills, bicycles, ellipticals and rowers.